In a USA Today article dated Wednesday, September 22, Steve Berkowitz, Jodi Upton, Michael McCarthy and Jack Gillum write about student fees and how they quietly (and sometimes not so quietly) support college sports.
In the piece, college sports are described as “important parts of campus life and excellent vehicles for generating publicity and alumni support.” Faculty groups are cited as saying “successful sports programs adds to campus spirit and unity, provides free advertising, helps in branding and provides a link and outreach to alumni.” Institutional representatives are quoted as saying “a strong successful athletic program is very important to the connection with alumni, donors and leaders in the state, and it magnifies the university not only in the state, but beyond the state. That’s the visibility that the athletics program can have.”
OK, stop the presses; send out a bulletin and enough already. We get it!